Kotsovolos, a leader in the technology market, wished to increase awareness of its gaming department and eventually become a “top of mind” brand for casual and mainstream gamers. Our client needed a communication that would feature his brand as the ultimate fun gaming destination, a specialized brand that can technologically meet the requirements and needs of all gamers.

Gamers, even though quite different from one another, have something in common; they want to have fun while playing. In addition, when they don’t play, they consume fun gaming content online. It appeared that fun had to be the quintessential ingredient of any proposal we were to make.
Another thing we noticed is that even though everyone talks about gaming, no one talks about the real life of gamers; the nagging they get because they play instead of read, the quarrels they get into with their friends or even the effort it really takes to become good in gaming. What if we could combine our two findings in one idea and come up with a meaningful and powerful campaign that would speak straight to the heart of gamers?