Cutty Sark – #ftiakseCutty contest vol.2

Cutty Sark – #ftiakseCutty contest vol.2

#ftiaxeCutty
A case study video presenting the first bartending contest organized for Cutty Sark,
in 5 Greek cities during 2018!

The case of #ftiaxeCutty 2018

The #ftiakseCutty request: Cutty Sark Greece needed to further build a new and stronger relationship with the bartending community. They also wanted to continue the success of the first bartending contest #FtiaxeCutty of 2017!

The insight: The 1st contest of 2017 became so famous because of its smart final challenge and because it traveled all over Greece instead of staying just in Athens.

The idea: 5 new Greek cities hosted 5 bartending competitions named #ftiaxecutty (in Greek it reads like “make something with Cutty”)! The finals took place in Athens after our team collected the best bartenders from ATHENS, SALONICA, LARISSA, KALAMATA & HERAKLION! Cities were changed so more bartenders from more Greek cities could participate.

In short the mix of success #ftiakseCutty was:

  1. We created a CTA video in order to invite bartenders to enter #ftiaxeCutty contest vol.2!
  2. Our team re-designed the digital platforms for bartenders, to participate with their “recipes”: 1 with Cutty Sark and 1 with Cutty Sark Prohibition.
  3. A highly acclaimed judging committee was there. And they all traveled all over Greece to evaluate new ideas, including the 1st year’s winner as a member!
  4. In addition, a final #ftiakseCutty contest took place, by asking finalists to create a brand new cocktail on the spot, with a secret ingredient inspired by a city of the world!
  5. The winner won a full month of bartending training in one of London’s best bars with the guest judge as a tutor!

To sum up, the results were amazing. The contest was featured in the press and the bartending community responded one more time to Cutty Sark’s mixability with new amazing cocktails!

Learn more about #ftiakseCutty vol.1

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